Leeloo.com.au was created to solve several ‘problems’. Firstly, I needed to remove myself from corporate ‘slavery’ and have a job that suited my skills as well as my passions. Having always loved fashion, design, art and all things gorgeous, starting a store that would provide support to young artistic types, so that they would not end up in a job they hated and ignore their creative inclinations as I had was the obvious answer, and felt right. Our online store was launched in November 2007, after several months of planning and creating the infrastructure, scouting for designers keen to take a punt on a new business and away we went!
Who is the real Leeloo and does she help you pick products for the store?
The lovely Leeloo is my dog, who was adopted from the RSPCA. She has a protein allergy, was the runt of the litter (by a big size difference) and wins the heart of whoever she meets. As she is now about 4 and a half years old (and therefore maturing) has some input on who we have in the store, but mostly just likes me to hold her paw as she sits next to me while I do my work.
What do you look for when designers are submitting their work for consideration? Any secret tips for designers hoping to become part of the Leeloo club?
It's often quite difficult for independent creators to find affordable and effective ways of advertising- do you have any suggestions, seeing as you have a lot of experience in the area?
Social networking and the media of Web 2.0 are an independent designers best friend. Get a store on etsy, madeit, eBay or wherever suits you and your business (and is the most cost effective). Set up a Facebook Fan Page, join the Twitter community, create a Flickr page with photos of your work. Set up a blog and request link swaps with blogs you read and like. The lovely people in this community are very supportive of one another, and you have to be brave and a little bold. They can only say no, right?
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Leeloo is holding an exhibition in November at aMBUSH gallery, based on the theme 'Once Upon a Time'
'Keeping with the theme, all accepted artists will be allocated a fairy tale to provide a basis for interpretation for the works which will be displayed'
Interested readers of the Australian Etsy Blog are invited to apply, but hurry because submissions are due by 18th September!!
(click on the image above for details)
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